Essay on “Marketing Strategy and Plan for Virgin Mobile”

Essay on â€Å"Marketing Strategy and Plan for Virgin Mobile† Table of Content 1.0 Executive Summary 3 2.0 Introduction 4 3.0 Environmental Analysis and Audit 4 3.1 PESTEL Analysis 4 3.2 SWOT Analysis 5 3.3 Competition Analysis – Porter’s Five Forces 6 3.4 Product Offering 8 3.5 Product Life Cycle 9 5.0 Marketing Strategy 9 5.1 Mission 10 5.2 Marketing Objectives 10 5.3 Target Markets 10 5.4 Positioning 10 5.5 Segmentation 11 5.6 Ansoff Matrix 11 5.7 BCG Matrix 11 5.8 Distribution Strategy 13 5.9 Marketing Mix 13 6.0 Financial Analysis 15 7.0 Implementation Controls 16 8.0 Corporate Social Responsibility 16 9.0 Contingency Plan 17 10.0 Recommendations 17 References 1.0 EXECUTIVE SUMMARY This is a comprehensive product marketing plan which is aimed at launching virgin laptops and getting it to the end user. The brand name is virgin mobile under the bigger umbrella of virgin group of companies within which virgin laptop will be officially launched and marketed in the United Kingdom (UK). This country has been selected as the target market because Virgin Group is a very successful company within the UK with huge popularity of the brand. The virgin brand is one that is viewed with lots of excitement and many of its products are often most acceptable and successful within the UK (Johnson 2011). Also, this marketing plan further makes an environmental audit of the selected market with much emphasis on the level of competition within the market. This will then be followed up with an analysis of the marketing strategy for virgin laptops as well include in the structu sensu, that is the relevant monitoring and control measures that will help facilitate and achieve the objectives outlined (Kotler 2009). This marketing plan also includes a concise discourse of financial requirements that will be needed for an effective marketing of Virgin Laptops. The conclusion will include valuable recommendations which will involve the need for a 10% contingency fund of the total budget that is meant to be invested into the implementation of the marketing plan in order to facilitate and enhance the future penetration of this product into new markets (Johnson, Whittington Scholes 2011). 2.0 INTRODUCTION Marketing as defined by the Charter Institutes if Marketing (Charted Institutes of Marketing 2011) is â€Å"†¦the management process responsible for identifying, anticipating and satisfying consumers’ requirements profitably†. Kotler (Kotler et al 2009: 109) defined a marketing plan as ‘’a written document that summarizes what the marketer has learned about the marketing place and indicates how firm plans to reach its marketing objectives’’. This plan consists of an environmental audit of the personal computer industry in order to ascertain current position with regards to the retail and banking industry and promotion via different resources such as Internet website directories (i.e. SearchWIZ). The plan employed theoretical frameworks like PESTEL and Porter’s FIVE FORCE. The plan analyzed the product offering and life cycle, marketing strategy, target market, positioning, marketing mix as well as implementation and control. It also made use of strategic clock, BCG matrix and Ansoff Matrix to help evaluate the strategic direction of the company and proposed recommendations. 3.0 ENVIRONMENTAL ANALYSIS AND AUDIT 3.1 PESTEL The PESTEL analysis of markets aims to evaluate six key features of a new market, namely: a) Political, b) Economical, c) Social, d) Technological, e) Environmental, and f) Legal. According Johnson, Whittington Scholes (2009:56), this is particularly important as these factors will influence either the success or failure of the new product ‘Virgin range of laptops with windows eight (8)’ in the UK. The following is the PESTEL analysis of Virgin laptops for the UK market: a) Political and legal factors: The ever increasing focus of both governmental and non-governmental organisations on the environmental impact of high-tech has led to more stringent environmental regulations on the electronic industry such as RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) Directive (Dalal 2009). Additionally, testing and certification directly affect the supply chains of PC manufacturers which will increase manufacturing cost and lowering profits (Dalal 2009). Other than these key issues, the UK provides a fairly stable political and legal market environment. b) Economic factors: An increase in VAT from 17.5% to 20% in order to tackle budget deficits will increase corporate spending and an increase in the minimum wage to 15.5% will have a positive effect on the demand (HM Revenue and Customs 2011). However this decline will be followed by a gradual increase in terms of market share from an expected 5.4% in 2009 to 4.4% in 2012 (Gartner 2008). c) Social: Factors such as education, preference and income levels affect the purchase of laptops within the UK. The UK is a highly literate society and for that matter the usage of laptops is a part of the norm. For instance, within the UK, consumers spending rises during festive periods and demand for laptops will as well rise (Gartner 2009). d) Technological: Consumer demand for sophisticated gadgets ranging from laptops to phones makes it appropriate the virgin brand to go into laptop production because it offers the sophistication consumers yearn to have. 3.2 SWOT ANALYSIS The Strength, Weaknesses, Opportunities and Threats or SWOT analysis is one of the most commonly used tools to evaluate the suitability of markets for the launch of a new product. This framework is used to assess the products’ feasibility in meeting market needs as well as available future courses of action that can be exercised to lead to successful introduction of those products(Johnson, Whittington Scholes 2009:119). The following is the SWOT analysis of Virgin laptops for the UK market: a) Strengths: Virgin laptops will meet the expectations of consumers as more emphasis will be placed on the chip that will make processors much smaller and light-weight which is ideal for tablet PCs and Ultrabooks. Thickness – Less than 0.71 inches or 18 millimetres, Weight – Less than 3.1 pounds or 1.41 kg, Battery Life – More than 5 hours, will have Intel’s Rapid start technology and also have flashed based drive for storage (Pinegar 2002). b) Weaknesses: Virgin mobile, although a part of the prominent Virgin group, is not a major player in the market for laptops and personal computers. It has low brand visibility and low brand loyalty which implies that it will take time for this product to be to penetrate into the market. c) Opportunities: The virgin brand is one that is most revered within the UK market and for that matter, what customers feel about the virgin brand will be transferred to virgin laptops and it will therefore help in the marketing of this new product. The internet market has matured since the technology sector continuous to grow even in the wake of the financial downturn (Gartner 2009). d) Threats: The personal computers industry is controlled by five major manufacturers. These are: a) Dell Inc, b) Hewlett-Packard, c) Gateway, d) Lenovo/IBM, and e) Apple Computers with more than 64.2% of market share which will be a threat to this product (Davis 2009). 3.3 COMPETITION ANALYSIS Michael E. Porter’s five forces model for analysing competition is one of the most widely used market analysis tools. As the name suggests, the model focuses on five key forces that influence the competitive environment of a product. The forces are: a) Entry barriers, b) Threats of substitutes, c) Bargaining power of suppliers, d) Buyers bargaining power, and e) Rivalry from established companies offering the same product. The following is the analysis of market competition for Virgin laptops in the UK based on Porter’s Five Forces model: a) Threats of new entrants: The cost of production and distribution are the factors that make entrance high (Johnson, Whittington Scholes 2010). The five main manufacturers are dictating the pace with more than 64.2% of market share (Davis 2009). It implies that new entrants will need to invest so much with low prices in order to compete with market leads (Kotler 2009). b) Threat of substitute products: The threat of substitute is high because there are several alternatives as phones, tablets and this has resulted in low degree of product differentiation (Davis 2009). With continuous technological innovations, products are developed with similar attributes to laptops with each firm manufacturing product that directly competes with competitors which in the end acts as a substitute (Dalal 2009). c) The Bargaining power of buyers: Bargaining power of buyer’s is low due to the fact that companies have what is referred to as brand equity and therefore buyers have in-depth know-how about the products available in the market (Dalal 2009). d) The Bargaining power of suppliers: The microprocessor industry is dominated by Intel technology which holds a market share of over 50 % for the distribution of microprocessors in the market. Consumers usually demand laptops with consistent software and hence as a result of the high degree of product differentiation, changing suppliers becomes difficult which therefore leads to a high supplier power (Anderson 2007) implying moderate bargaining power of suppliers. e) Intensity of rivalry: There is evidence of strong rivalry among dominant companies within the UK because of the fact that they control more than 64.2% of the UK market share and therefore competition levels are very high within this industry (Anderson 2007). Figure 1 illustrated the five forces analysis for Virgin laptops in the UK. Figure 1 With the above, is conclusive that the UK PC industry is a hyper competitive one and new firms will be successful in such an industry if they have the technical expertise and adequate capital and with brand equity being a matter of need, virgin mobile and virgin group as a whole has what it takes to penetrate into the UK market despite some of these challenges. 3.4 PRODUCT OFFERING The company will brand and package products to add to a perceived value of customers (Kotler et al 2009:506).By purchasing the product consumers will get the following benefits: Core Product: Durability, fashionable Actual Product: Customer satisfaction Augmented benefit: Ethical standards linked to fair trade products Source: Style communications Virgin mobile will introduce the following range of laptops: Processor: 2nd generation Intel ® Coreâ„ ¢ i5 (windows 8) i7 processor (2.20 GHz, with Turbo Boost 2.0 up to 3.10 GHz)- (windows 8) 6.0 PRODUCT LIFE CYCLE The life of most products is segregated into five key phases, namely: a) Product development, b) Product introduction, c) Product growth, d) Product maturity, and e) Product decline. The typical product life cycle is depicted in Figure 2: Figure 2 The above diagram shows that virgin ultra laptops is at the introduction stage but can increase sales revenue by focusing on the brand image of the parent company virgin mobile under virgin group. The product will be at the maturity stage in 3years through rigorous advertisement. 5.0 MARKETING STRATEGY The marketing strategy offers a direction on the ways of getting a product/service to the consumer which is guided by a routine set of duties and responsibilities. For the effective marketing of Virgin laptops, a pre-emptive strategy will be used whereby a general claim is made but with some assertion that one’s brand is superior (Pickton Broderick 2005:427). 5.1 MISSION To offer consumers with intrinsic value of quality durable laptops with greener technology this will come at affordable prices. 5.2 MARKETING OBJECTIVES By introducing a new product line of virgin laptops, virgin mobile aims to achieve the following objectives: Short term: To increase brand awareness by 10% which intended to achieve a market share of 5% from 2012 2013. Medium term: Ensure customer satisfaction by 20% through surveys and product development by 2014. Long term: Launch product in Europe and achieve 6.5% increase in sales between 2014-2015 5.3 TARGET MARKET As a result of increased computer literacy, the demand for laptops with extra features is rising but will be done on a pilot basis; this product will have its target group as university under-graduate students between the ages of 15-24. There will however be a shift to encompass all university students and professionals in the medium and long-terms respectively. 5.4 POSITIONING Strategic positioning involves decisions about setting initial prices of a product(s) in response to competitive challenges in the market (Kotler, Keller, Brady, Goodman Hansen 2009:853). The image is intended to be created as a pre-emptive strategy to help position virgin ultra laptops as is to position the ‘Virgin Laptops with windows eight (8)’ with emphasis placed on its type not being in the market yet with the features it has and yet prices are comparable to current market leads. 5.5 SEGMENTATION IT is important to segregate a product’s target market into segments as this allows better focus of marketing and sales effort on those audiences that are most likely to make a purchase of the product. Virgin range of laptops will target university students and professionals since among these groups, laptops have become necessities rather than wants. Research in the light of the economic recession, demand for laptops is on the rise after a fall in 2008 (Garoia 2010). 5.6 ANSOFF MATRIX Considering Ansoff matrix, Virgin laptops is a new product being introduced in an existing market and therefore categorized under the product development quadrant. The product has a chance of penetrating into the market because of consumers are not only interested in intrinsic value but ethical factors as well (Emerald 2003). With regards to market penetration sales would also be improved by advertisement on brand awareness as well as promotions, discounts, contract laptops, etc. There will be no immediate diversification since the product will need to reach its maturity stage of the product life cycle before diversifying into either related or unrelated products will be considered. Figure 3 highlights the Ansoff Matrix for Virgin laptops for the UK market: BCG MATRIX The BCG Matrix was developed by Boston Consulting Group aimed at assessing business potential and evaluating the market environment. Analysing the BCG matrix above shows virgin laptops with windows eight (8) is among the question mark category because it is at the introduction stage of the product life cycle where market share is normally low. This product has a potential of becoming a star at the growth stage. Figure 4 shows the BCG Matrix for Virgin laptops in the UK market: Figure 4 Source: Sooper Tutorials 5.8 DISTRIBUTION STRATEGY Distribution strategy includes selection and management of channel relationships to deliver value to consumers (Kotler et al 2009:853). Our direct distribution channels consist of our website and Virgin Mobile at your Service, our toll-free customer care centre and the use of a third-party retail distribution channels such as Nextel Stores, Target Stores. A four party retail distribution channel also include Amazon.com will place product within their stores to promote sales (Lynch 2008). 5.9 MARKETING MIX PRODUCT: Virgin ultra – laptops will be made-up of Chip that will make processors much smaller and light-weight which is ideal for tablet PCs and Ultrabooks. Thickness – Less than 0.71 inches or 18 millimetres, Weight – Less than 3.1 pounds or 1.41 kg, Battery Life – More than 5 hours, will have Intel’s Rapid start technology and also have flashed based drive for storage with windows eight (8) which is not available in the market presently. This product is also manufactured to be environmentally friendly. This will be very appropriate for the current laptop consumer market. PRICING: Prices will be earmarked to meet middle income earners purchasing levels since most of UK population consider themselves middle or working class people (BBC 2009). This marketing plan will use customer based pricing approach since we aim to penetrate into the market by persuading consumers from switching to virgin range of laptops; Prices: 1 Virgin ultra-laptop 14† (windows eight)  £650 2 Virgin ultra-laptop 15.6† (windows eight)  £700 PLACE: This product will be introduced in UK as a test market which will be followed with a survey to ascertain customer satisfaction and the feedback will influence the launch of the product in the European economies in the long term. PROMOTION: Virgin mobile under the virgin group is a strong brand in the industry but to further increase consumer awareness of its new product line ’virgin laptops’, raise awareness about the new brand under the bigger umbrella of the well-recognised virgin brand, advertisement campaigns will be staged via online and offline marketing communication channels. It also includes advertising on websites as direct communication through blogging Google, yahoo, and gum tree etc. (Kotler, Keller, Brady, Goodman Hansen 2009:711). PEOPLE PROCESS: Virgin mobile has a well-developed marketing department. However, an introduction of a new product requires training on departmental basis to equip workers with the necessary information on the new product. The product will be marketed through existing marketing channels as well as online. A simplified IT approach will be used where a low-touch uniform infrastructure spanning the desktop to the data centre will be employed to the measurement of operational efficiency (Dell 2012). PHYSICAL EVIDENCE: Through billboards, magazines and live TV commercials showcasing the new range of laptops, consumers will get to know the quality and durability of the virgin laptops before the launch of the product in the UK. 6.0 FINANCIAL ANALYSIS Price penetration strategy as mentioned in the marketing mix will be employed with an estimated average price pegged at  £550 and  £6500 prices respectively. An average variable cost is estimated at  £400 and  £450 respectively. The initial fixed cost for the production of the virgin range of laptops is estimated at  £5,000,000 and  £6,000,000 respectively which will total  £11,000,000. Virgin laptops intend to start making profit from the 2nd year when the product break even with an increased sale volume of  £3,000,000. 7.0 IMPLEMENTATION AND CONTROLS

Role of Federal Reserve in Casuing the Great Depression Essay

The Great Depression is undoubtedly one of the most significant events in American and world history. It was the most widespread depression in the 20th century affecting most nations in the world and lasting for as long as a decade. However, there still remain unanswered questions regarding the cause of the great depression. One of the most debated topics regarding the Great Depression continues to be the role of the Federal Reserve (Fed) in causing and prolonging the crisis. The Federal Reserve, the central banking system of the United States, was created on December 23, 1913, with the enactment of the Federal Reserve Act, primarily in response to a series of financial panics in 1907. The Fed had being in existence for 15 years before the†¦show more content†¦The gold standard regulated the quantity and growth rate of the nation’s money supply. The Federal Reserve was charged with the duty of regulating the inflow and outflow of gold by increasing or decreasing the d iscount rate. The discount rate is the interest rate the Fed charges depository banks that borrow reserves from it. An outflow of gold meant an increase in the money supply and this was triggered by a decrease in the discount rate. On the other hand an inflow implied an increase in the discount rate and hence a restriction of the money supply. The activities of the Federal Reserve with regard to the gold standard were to be in accordance with all other countries on the standard such as the United Kingdom in other for the system to work effectively. On the 11th of January 1929, the Wall Street Journal published an article addressing the probably effects of an increase in the discount rate. The article titled â€Å"Rise In Discount Rate Unlikely Soon† emphasized on the fact that a rise in the discount would most likely diminish the money supply. Banks would be less inclined to borrow money from the Federal Reserve due to the high discount rate and therefore would restrict the amount of money loaned to customers. The article also touched briefly on the effect of the increase on London stating â€Å"An increase in rates here, without an increase in London, unquestionably would attract gold from London† the outcome of which would

Trace the Civil Rights Movement from 1954 to 1968 Essay Example For Students

Trace the Civil Rights Movement from 1954 to 1968 Essay Trace the Civil Rights Movement from 1954 to 1968 Essay. It was a hard time, and for many black persons, it seemed as if all broken promises of Reconstruction were finally, ironically epitomized in the actions of the Supreme Court of the United States. Ever since the 1870s, the Court had been eviscerating the congressional legislation and constitutional amendments that had been established at the height of Reconstruction to protect some of the basic citizenship rights of black people. 1954 was a new time and more than tears and words were needed. Just about everyone that was black and alive at the time realized that the long, hard struggles, led by the NAACP, had forced the Supreme Court to take a major stand on the side of justice in the Brown v. Board of Education of Topeka decision. We conclude, unanimously, that in the field of public education the doctrine of separate but equal has no place. Separate educational facilities are inherently unequal. A salvation of freedom was in the making, but the making proved difficult indeed. The next decade brought racial war to the South. The eleven years between the Brown decision in 1954 and the Voting Rights Act of 1965 appeared to be a prolonged series of bloody conflicts and irrational white pig-headedness, with fiery protestations that the white south would never cave in. In December 1955, a mass movement that would change the system of segregation is sparked by Rosa Parks in Montgomery, Alabama. Rosa Parks, tired after a long days work and tired of a lifetime of discrimination, was resting in her seat on the way home when several white men loaded on the bus, more than the existing white section could hold. The bus driver then yelled to the blacks, Niggers, move back. Rosa Parks refused to budge. The bus driver stopped the bus and had her arrested. Her case prompts JoAnn Robinson, and the Womans Political Council, along with the local black leadership to call for a boycott of Montgomerys segregated bus system. Martin Luther King Jr. becomes leader of the 12- month boycott. In November of 1956, the U.S. Supreme Court rules the Montgomerys segregated bus system is unconstitutional. Although the Brown ruling of 1954 was a unanimous decision, the American publics reactions to it varied greatly. In the North, where segregated schooling was not a matter of public policy, blacks viewed the decision as a victory for equality. Most whites in Northern states felt that the decision had little meaning for them. In the South, however, many whites viewed the Courts decision as an intrusion of the federal government into their way of life. Southerners pointed out that the North, too, was segregated. Black people in the South were profoundly affected by the court decision. Many felt for the first time that the government might be on their side, and that it might now be possible to throw off years of oppression. But a year passed before the Court delivered its instructions on just how school desegregation was to be implemented. When the Courts directions in what has to be known as Brown II were summarized in the phrase with all deliberate speed, many black people were disappointed and felt that the government would not support desegregation. In 1957, the Little Rock School Board decides to admit nine black students to its Central High School. The Governor calls out the National Guard to prevent integration of Central High; the soldiers surround the high school and admit white only. An angry mob appears at the school to harass the black students. The local NAACP goes to court to support the nine students. .u4135e88fdd903ff2bde565be343b230d , .u4135e88fdd903ff2bde565be343b230d .postImageUrl , .u4135e88fdd903ff2bde565be343b230d .centered-text-area { min-height: 80px; position: relative; } .u4135e88fdd903ff2bde565be343b230d , .u4135e88fdd903ff2bde565be343b230d:hover , .u4135e88fdd903ff2bde565be343b230d:visited , .u4135e88fdd903ff2bde565be343b230d:active { border:0!important; } .u4135e88fdd903ff2bde565be343b230d .clearfix:after { content: ""; display: table; clear: both; } .u4135e88fdd903ff2bde565be343b230d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4135e88fdd903ff2bde565be343b230d:active , .u4135e88fdd903ff2bde565be343b230d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4135e88fdd903ff2bde565be343b230d .centered-text-area { width: 100%; position: relative ; } .u4135e88fdd903ff2bde565be343b230d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4135e88fdd903ff2bde565be343b230d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4135e88fdd903ff2bde565be343b230d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4135e88fdd903ff2bde565be343b230d:hover .ctaButton { background-color: #34495E!important; } .u4135e88fdd903ff2bde565be343b230d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4135e88fdd903ff2bde565be343b230d .u4135e88fdd903ff2bde565be343b230d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4135e88fdd903ff2bde565be343b230d:after { content: ""; display: block; clear: both; } READ: The eternal struggle Essay President Eisenhower, reluctant to act first, intercedes, saying that the mob violence will not overrule court decisions. Eisenhower sends in the 101st Airborne Division. Under protection of the federal government, the students are finally admitted and escorted to classes by soldiers. Black college students in the early 1960s had much in common particularly the memory of Little Rock in 1957, where students their own age had defied white mobs to integrate Central High School. This generation of black students entered colleges with high hopes. They felt they .

Luis Fernando Sobrino Chile Essays - Disability,

Luis Fernando Sobrino: Chile Are there any laws with provisions and inclusive education? law of social integration of people with disabilities- Law number 19.284, also the law 20,422 notes that the State has an obligation to promote the Inclusion of Persons with Disabilities. What is the estimation of children with a disability in your country? 300, 000 An estimation says that there are 330,000 children in Chile that have a disability, there are no public schools where they can assist to, of that estimation only 50,000 have a special education program. What could your country do to increase the number of children that doesn't go to school because of their disease? http://portales.mineduc.cl/usuarios/edu.especial/doc/201304151207310.doc_Inclusion_Unicef.pdf What is the rate of people with one or more disabilities in your country? 2.119.316 person s, an equivalent of 12,7 percent of the country Which are the regions with most cases of disabilities in your country? ysen (14.538 habitantes), Magallanes (18.710 habitantes) y Arica y Parinacota (27.415 habitantes). http://www.senadis.gob.cl/sala_prensa/d/noticias/2990/censo-2012-en-discapacidad-revela-que-las-personas-con-discapacidad-son-el-principal-grupo-vulnerable-en-chile Are there any helping programs in your country that gives children a proper education? Example : Yes, the PAED Programa de Apoyo a Estudiantes en Situacion de Discapacidad at the university of Chile Does your country count with specialized cars for people with disability? An if you have do you need a license? Yes they have laws 19.284, also the law 20,422 that approve that people with a disability (they have to pass an exam of consciousness first) can drive a car. They don't need license. http://www.paritarios.cl/actualidad_discapacitados_vehiculos.htm

The Importance of Government Explained

The Importance of Government Explained John Lennons  Imagine is a beautiful song, but when he tallies up the  things he can imagine us living without - possessions, religion and so on - he never asks us to imagine a world without government. The closest he comes is when he asks us to imagine that there are no countries, but thats not exactly the same thing. This is probably because Lennon was a student of human nature. He knew that government might be one thing we cant do without. Governments are important structures. Lets imagine a world with no government. A World Without Laws   Im typing this on my MacBook right now. Lets imagine that a very large man - well call him Biff - has decided that he doesnt  especially like my writing. He walks in, throws the MacBook to the floor, stomps it into little pieces, and leaves. But before leaving, Biff tells me that if I write anything else he doesnt like, hell do to me what he did to my MacBook.Biff just established something very much like his own government. It has become against Biffs law for me to write things that Biff doesnt like. The penalty is severe and enforcement is fairly certain. Whos going to stop him? Certainly not me. Im smaller and less violent than he is.But Biff isnt really the biggest problem in this no-government world. The real problem is a greedy, heavily armed guy - well call him Frank - who has learned that if he steals money then hires enough muscle with his ill-gotten gains, he can demand goods and services from every business in town. He can take anything he wants and make almost anybo dy do whatever he demands. Theres no authority higher than Frank that can make him stop what hes doing, so this jerk has literally created his own government - what political theorists refer to as a despotism, a government ruled by a despot, which is essentially another word for tyrant. A World of Despotic Governments   Some governments arent much different from the despotism I just described. Kim Jong-il technically inherited his army instead of hiring it in North Korea, but the principle is the same. What Kim Jong-il wants, Kim Jong-il gets. Its the same system Frank used, but on a larger scale. If we dont want Frank or Kim Jong-il in charge, we must all get together and agree to do something to prevent them from taking over. And that agreement itself is a government. We need governments to protect us from other, worse power structures that would otherwise form in our midst and deprive us of our rights. As Thomas Jefferson said  the Declaration of Independence:   We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness. That ​to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed, that whenever any form of government becomes destructive of these ends, it is the right of the people to alter or to abolish it, and to institute new government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to affect their safety and happiness.

How the Trucking Industry Can Help End Distracted Driving

How the Trucking Industry Can Help End Distracted Driving Distracted driving is an epidemic claiming far too many lives each year. One company, KRST (Keeping Roads Safe Technologies, Inc.) is ready to take that epidemic on, and is currently looking for partners within the trucking industry to help them fight it. The Halifax-based company proposes to monitor how, when, and why truckers use their mobile phones while driving. The company has designed two devices to be installed in any company vehicles that would collect and analyze this information. The first, CellAware, would give trucking companies precise data about their employees’ cell phone usage on the road. The second, KRSTI, would actually delay all calls and text messages on a driver’s phone until his or her vehicle’s engine had been turned off.The devices could also provide valuable information about mileage, fuel consumption, and location-tracking, as well as distance travelled without incident, all the while monitoring and reporting any attempted calls, texts, or tampering with the vehicle in motion.KRST plans to manufacture 5,000 of these devices and kick off the program- at no charge to the participating companies- in January 2016. Companies wanting to get involved should call +1 844-993-4357.

The Glent case study report Essay Example | Topics and Well Written Essays - 1750 words

The Glent case study report - Essay Example HP understands this through both it training program, benefits and bonus incentives.2 The key notion that Weber developed in order to balance out the inherent inequalities is that of the rationalizing of the organizational structure where those who benefit the company and follow the rules and procedure enjoy incentives; whereas those who break these rules are punished. Hence if the values of the company's structure and the goal's of the employee can be rationalized and de-mystified then a satisfied and motivated workforce can be instituted to achieve the best organizational structure. In order to do this there needs to be a structure which ensures that at the higher the level of management there is a higher the standard of care and duty, which can be seen in the transparent structure of managers for specified organizational roles. However, this cannot be limited to following a set of rules, because rules do not Weber sees it as an important factor that has shaped society and importan t to understanding the development of societal structure and management. Therefore this brings the marrying of the different key elements of the individual and rationalization that Weber focuses on, but it cannot limit the company to rules without consideration of the individuals. Although rational management of individuals is important, to limit the emotions and interests of the management in respect to the rights and goal of company, as a whole, there has to be consideration of each individual in order to create a system of fairness, transparency and accountability for the employee. Hence, there cannot be a focus on a pure bureaucratic approach as the following examination of employee diversity approaches will illustrate. Therefore the first problem with the Glent case study is that there is not enough one on one employee treatment; rather there is a rule book which is not dealing with the problems. Diversity not only refers to race, gender, religion and culture it also refers to the type of employees that are in the structure. There are those employees that work through initiative, which will be limited by a bureaucratic approach, there are those who enjoy following a strict structure that this bureaucratic approach is essential and finally there are those who will slack without proper supervision, which the bureaucratic approach lacks. Therefore the company has to take upon the different diversity approaches and work it into the company, where the most important factor is an efficient and flexible manager. Diversity in the workplace is becoming increasingly prevalent with persons of different backgrounds, cultures, sexes, social and political choices.3 This creates a more interesting scene, but makes it harder for management because it is easier to oversee a homogenous group than that of a diverse group. It is essential that the manager is seen as both objective and empathetic to all employees without discrimination or bias. This is difficult because it is normal for a manager whose demographics are the same as a certain cleavage in the workplace to emphasize with that group; however personal feeling cannot overtake their position of authority and obligations as a manager.4 Therefore it is essential that a manager does not judge on the basis of difference, rather uses this difference and diversity to create a more cohesive group through communication of personal experiences and ideas. This is a learning

Head Injuries in Sports Assignment Example | Topics and Well Written Essays - 1500 words

Head Injuries in Sports - Assignment Example What then becomes the main question is to what extent the current environment will attempt to ameliorate the risks that recent studies have indicated. As such, three of the fundamental questions which much be engaged with are concentric upon the following: 1) to what extent has mental health evaluations of current and former players revealed with regards to the health consequences of frequent and prolonged head injuries, 2) to what extent has this level of long-term head injury been discussed and researched within the medical community, 3) what preventative measures, both in the way that the game is played, coached, and recruited can help to ameliorate this risk and are any of these approaches likely to take hold within the current environment that defines today’s sporting environment. Additionally, and most importantly, the research will focus upon the level and extent to which stories pertaining to this topic have been represented and ultimately forgotten within the current news media of the past five years. As a means of informing this particular piece of research, the author has chosen to focus a level of analysis upon the death of Junior Seau; a renowned NFL player whose suicide has long been suspected to be the result of CTE (Chronic Traumatic Encepalopathy). With the death by suicide of a well known footballer, Junior Seau, the attention of the news media and society has shifted towards the role that head injuries sustained in sport have towards the mental health and quality of life that players can expect to experience. Moreover, head injury is not something that is restricted to football, it is exhibited within sports such as boxing, hockey, and soccer on a daily basis (Neselius et al., 2012). Each of these sports, as well as a variety of others that are too numerous to list, create an expectation of contact and a high likelihood that sustained exposure of the

The Sunne Rising by John Donne Essay Example for Free

The Sunne Rising by John Donne Essay The poet, John Donne wrote The Sunne Rising poem. The poem is metaphysical. Metaphysics is the branch of philosophy that deals with the first principles of the reality of things, including questions about being and substance, time and space, causation and change, and identity. Metaphysics presents the theoretical philosophy as the ultimate science of being and knowing. Metaphysics provides sense relating to philosophical speculation and intellectual abstraction. Metaphysics belongs to the nature of transcendentalism, philosophical depreciative thoughts of reasoning and ideas. Metaphysics is excessively subtle and incredibly abstract. Transcendentalism surpasses and excels others of its kind beyond ordinary limits. Transcendentalism is pre-eminent, superior and supreme, something extraordinary. Transcendentalism is elevated above ordinary language as a lofty idea or concept. It transcends comprehension. Transcendentalism is obscure and abstruse. As applied by the Schoolmen, transcendentalism predicates which by their universal application were considered to go beyond the Aristotelian categories or predicaments. The Ten Categories, accordingly lists ten attributes or predicamenta[1], predicaments, which can be used to speak of things which engages ones interest in order to become an object of scientific investigation. A substance denotes a subject or thing in terms of what exists in itself and not in another. A substance cannot be attributed to another subject or thing. It is an ens per se, a being by and of itself.[2] The other categories are denoted by quantity, quality, relation, action, passion, place, time, posture, and habit. Those categories are used to speak of a thing, identified as a substance. Those last nine categories either inhere or exist in a substance as a substance and are affirmed. For example, the quantity and quality of a given thing given the matter and form. [3]as accidents while the subject or thing to which they refer remains substantially the same. Some categories, refer to relations or connections which can exist between a substance and its external environment. For example, the action and passion of a substance: What a substance does as a subject and receives from the activity of another source. Transcendentalism goes beyond the Aristotelian categories or predicaments. Those nine may refer to external causes and circumstances that should be noted in talking about anything. For example, habit, time, and place.[4] These later properties come and go. In transcendental terms, the poet expresses his love for his mate. The love poem consists of three regular stanzas. Each stanza is ten lines long, and follows a line stress pattern of 4255445555. The meter is basically iambic with a few variations. The variations from the iambic meter highlight significant passages in the sonnet. As well, highlighting significant passages are varying stress patterns. The stress pattern in lines one, five, and six, it is in tetrameter. However, the pattern in line two is in dimeter, and the pattern in lines three, four, and seven through ten are in pentameter. The rhyme scheme in each stanza is ABBACDCDEE. In the first stanza, the poet chastises the sun by calling it a Busie old foole, unruly Sunne, eagerly habitual motion of primeval and shabby action which lacks good judgment, a simpleton, Not amenable to rule or discipline, ungovernable, disorderly and turbulent star (1). The interference of the sun at this moment, belittling the significance of the sun elevates their act of love above the central body of the solar system, around which the earth and other planets revolve. The other planets are kept in their orbits by the suns attraction and supplied with light and heat by its radiation. Obviously, the sun is not insignificant, but their moment in bed is more important. This is an example of transcendentalism, the exaggeration or elevation of emotions beyond the importance of the central body of the solar system, the sun. The poet presents a rhetorical question, Why dost thou thus (2). For what reason, cause, motivation or purpose do you, referring to the sun, act so foolishly and make a mess of things? Using dost thou in reference to the sun, shows reproach or contempt for the suns action in a manner now being indicated or exemplified to this extent and in this degree (2). How did the sun behave foolishly? Through windowes, and through curtaines call on us? (3) Through the windows and curtains, the sun awakens us to begin our day of duties. Through the windows and curtains, the sun beckons us to rise from our slumber. Through the windows and curtains, the sun forcibly detracts us from the bed we share together. Must to thy motions lovers seasons run? (4) Why must lovers time end based on the rising of the sun? (4) The word motions is used to reference not only the motion of the sun, rising of the sun, but as well, the motion of lovers, the act of sex, both the sun and sex rise and sets, as do seasons , based on time (4). The poet places the motion of lovers above the motion of the sun, a sign of transcendentalism in the form of a lofty analogy. The poet admonishes the sun, placing the importance of the poet before that of the sun. The poet calls the sun a Sawcy pedantique wretch (5). A sawcy pedantique wretch is a despicable and vile person, one of opprobrious or reprehensible character, a mean and contemptible creature, insolent or impertinent with wanton lasciviousness through pedagogic schoolmasterly to superiors (5). The poet tells the sun to goe chide (5)/ Late schoole boyes, and sowre prentices (6). The poet speaks directly to the sun. The poet tells the sun to move towards quarrelling and wrangling with truant school boys and unpleasant and disagreeable, gloomy and sourer apprentices (6). Both school boys and apprentices are bound by to serve an employer in the exercise of some trade or profession, for a certain number of years, with a view to learn its details and duties, in which the employer is reciprocally bound to instruct him (6). In this analogy, the poet is the employer, and the sun is the sowre prentice (6). The poet continues admonishing the sun by telling the sun to Goe tell Court-huntsmen, that the King will ride (7), Call countrey ants to harvest offices (8). The poet tells the sun to move towards Court-huntsmen the kings manager of a fox-hunt, a man whose business is to take charge of a pack of hounds and direct the pursuit of game. The sun needs to awaken the court-huntsmen because the King will ride (7). The king is going to ride in the fox-hunt. The poet tells the sun to Call countrey ants to harvest offices (8). The word offices means duties. The sun awakening country ants to harvest duties is important because those ants do not infest indoor structures as did the sun. Those ants do not invade houses and buildings as the sun did, but rather they establish their nests around the outdoor gardens and yards, destroying vegetation rather than copulation. The analogy has changed to infer that the sun should awaken things that destroy foxes and vegetation, rather than things that creat e life through the act of copulation. The poet closes the first stanza by informing the sun that Love, all alike, no season knows, nor clyme (9), Nor houres, dayes, moneths, which are the rags of time (10). When the partners love is in complete unity, time does not understand. The sun telling time by way of its own artifice is analogies to beggars raising sores on their bodies without pain. Hours, days and months are the parts of time, analogies to sores, raised by the sun without pain. The analogy is the sun is the beggar who raises time, represented by sores, without pain. In the second stanza, the poet asks, Thy beames, so reverend, and strong (11)/ Why shouldst thou thinke? (12) The speaker wonders why the sun should think its beams to be so worthy of respect and reverence, commanding respect by ability, and powerful with the ability to exert great force? The poet to the sun says, I could eclipse and cloud them with a winke (13), But that I would not lose her sight so long (14). The speaker may obscure those beams by closing his eyes, yet he would not like to lose sight of his beloved for so long. The poet places the power of himself eclipsing the sun rays above the power of the suns beams. The poet has become a sort of godlike power, and that is another sign of transcendentalism. The poet to the sun inquires, If her eyes have not blinded thine (15), Looke, and to morrow late, tell mee (16), Whether both the Indias spice and Myne (17)/ Be where thou leftst them, or lie here with mee (18). If the suns eyes have not been blinded by her beautiful eyes, look late tomorrow whether the treasures of East Indies spices and West Indies gold mines be where you left them, or do the treasures of the Indies lie here in bed with me? The poet considers the abstraction of beauty between the treasures of the Indiies and the beauty of his beloved, as a symbol of transcendentalism. The poet closes the second stanza with a sublime statement; Aske for those Kings whom thou sawst yesterday (19), And thou shalt heare, All here in one bed lay (20). The poet to the sun-ask all those Kings that the sun beamed its rays upon yesterday, and you shall hear-they will choose to lie in bed with his beloved. The poet tells the sun that if the kings had a choice between the spices and gold, or lying in bed with his beloved, they would all choose to lie in bed with his beloved. The poet exalts the value of his beloved above that of the Indies spices and gold, an abstraction. Yet, the abstraction is a transcendental metaphor. In the third stanza, the poet to the sun describes, Sheis all States, and all Princes, I (21), Nothing else is (22). The speaker describes her soul as all countries in the world, and he represents a King for nothing else exists or is real. The poet supports his claim, Princes doe but play us; compard to this (23), All honors mimique; All wealth alchimie (24). The speakers informs the sun that princes only dabble with frivolity; compared to what he has in bed with his beloved. The poet explain what he has in bed with his beloved is imitated with honor, and a miraculous power of extractions with wealth. According to the poet, neither honor or wealth is as real as what he has in bed with his beloved. The poet to the sun claims Thou sunne art halfe as happyas wee (25), In that the worlds contracted thus (26). The speaker claims the sun is half as happy as him and beloved because the sun need only to beam onto this bed that represents the world. The poet supports that claim by pandering to the suns age. The speaker says, Thine age askes ease, and since thy duties bee (27)/ To warme the world, thats done in warming us (28). Since the sun is growing older, it desires ease. In order to perform its duties to warm the world in ease, it needs only to warm himself and beloved in bed for they represent the world. The poet argues to shine on their bed is to shine on the world. The poet to the sun closes the third stanza with Shine here to us, and thou art every where (29); This bed thy center is, these walls, thy spheare (30). The poet has successfully moved from the external to the internal world of the soul, represented by the world. The speaker explains to shine on us, the sun shines throughout the world. The world is an abstraction for the internal world of the soul. The perimeter of the soul is the suns center, and its walls, its sphere or dimension. The variations in stress patterns in each line represent the poets claim, support for that claim, and conclusion. Each stanza has two claims, represented by the stress patterns in lines one and two being the first claim, and five and six representing the second claim. The stress patterns for lines one, two, five and six are 4,2,4, and 4, respectively. In each stanza, line two represents the question or issue at hand with an extremely short stress pattern of only two. The claims are supported in lines three, four, seven, and eight with stress patterns of 5,5, 5, and 5. The argument is then concluded in each stanza in lines nine and ten with a stress pattern of 5 and 5. The poet connects the external to the internal world with a great deal of tension. Tension is that which can be understood by the mind, but not yet accepted by the emotions. Tension may also be interpreted as the stress between that which is grounded, West Indies spices and gold mines, by that which is elusive, to shine on this bed is to shine throughout the world.

The Necessity of Reforming the Citizenship Process Essay examples -- C

During my early teenage years, every day after school, I would check the mail and become disappointed when there was no letter from the â€Å"Department of Homeland Security.† I came to America with my family at the age of eight, and it took our family almost eight years to become naturalized as U.S. citizens. These years were the most stressful times of my life. Day and night, my thoughts were consumed with uncertainty and fear that our family was not going to survive the path of obtaining citizenship. With my dad having no job, and my mom suffering from a uterine disease, the path to obtaining our citizenship was a â€Å"nightmare.† I remember my parents filing out numerous applications, such as â€Å"I-485† or â€Å"N-400,† writing checks that amounted to almost ten thousand dollars, paying expensive fees, and trying to remember countless facts about the U.S. government for the citizenship test. Indeed, the citizenship process is costly, utterly stressf ul, unfair, and because it encourages illegal immigrants to maintain their illegal status, America should reform the citizenship process to make legalization more attainable. United States has one of the highest percentages of immigration. The majority of the immigrants that settle in America come from third world countries, which are characterized by â€Å"deep, absolute poverty and instances of great wealth in their populations, but their overall economies fall below even that of a middle-income country such as Russia† (Alters 1). Due to the poor conditions in developing countries, many immigrants decide to come to America for job opportunities that are not present in their country of origin. When applicants apply for citizenship, the application fee for citizenship acts as a barrier for their path t... ...mmigrants." The Daily Aztec. The Daily Aztec, 26 Apr. 2011. Web. 29 Oct. 2011. Foley, Elise. "How Much Does It Cost to Become an American?† The Washington Independent National News in Context. Washington Independent, 09 Sept. 2010. Web. 13 Nov. 2011 Jensen, Molly Thomas. â€Å"The high cost of Citizenship.† Harvard Law Record. Harvard Law Record, 1 March.2011. Web. 1 Nov.2011. Miller, John J. â€Å"What Should an American Know?: The new naturalization: dumbed down and deleterious.†National Review, 22 Apr.2002. Gale Opposing Viewpoints in Context. Web. 4 Nov. 2011. Nazir, Faisal. Personal Interview. 11 November. 2011. Orgad, Liav. â€Å"Creating new Americans: The essence of Americanism under the Citizenship Test.† Houston Law Review. Article, Mar 2011. Web. 4 Nov.2011. Romano, Andrew. "How Dumb Are We?" The Daily Beast. The Daily Beast, 20 Mar. 2011 Web. 1 Nov. 2011.

Social Studies Form 2

Section A : INDIAN OCEAN 1. The largest ocean in the world is A. Pacific Ocean B. Arctic Ocean C. Indian Ocean D. Antarctic Ocean 2. The line of latitude that divides the world into two is A. Tropic of Capricorn B. Tropic of Cancer C. Equator D. Greenwich Meridian 3. Which stretch of water is found between East Africa and Madagascar? A. Mozambique Channel B. Red Sea C. Arabian Sea D. Persian Gulf 4. Very long ago , the eastern coast of Africa was peopled by a mixture of different tribes who spoke A.Creole language B. English language C. Arabic language D. Bantu language 5. The musical instrument used by Indonesians very long ago was known as A. flute B. valiha C. guitar D. tabla 6. Four thousand years ago , Egyptians used to sail to the country of Punt which is actually A. the coast of Somalia B. Kenya C. Tanzania D. Uganda 7. Four thousand years ago , Egyptians used to sail to the country of Punt which is actually A. the coast of Somalia B. Kenya C.Tanzania D. Uganda 8. From what an imal is ivory obtained ? A. Cattle B. Camel C. Sheep D. Elephant 9. Which one of the following statements describe plantation farming? A. A company like LONRHO cultivating sugar cane on a large extent in Mauritius. B. A planter cultivating vegetables on a small plot of land. C. A small land holder cultivating tea in Mauritius. D. A man cultivating pineapples for his own use. 10. The Arabs travelled in ships called A. Canot `a balancier B.Bateau cousu C. Dhows D. Chinese Janks 11. Why did Vasco da gama sail close to the Eastern coast of Africa ? A. They could stop in any country in case of difficulty. B. They had heard of its great wealth. C. They were the greatest European sailors of the time. D. They wanted to trade with Indians. 12. Why are some tankers not able to pass through the suez canal? A. Because are too big B. Because are too small C. Because the roads are renovated D. Because there was no petrol

Creation and Reality †By Michael Welker

Welker has written the book as a major review of creation as a theological theme. Two beliefs drive Welker's understanding of the issue. He is thoughtful to the up-and-coming crossing point with science in his re-examination of what creation is, with reference to new knowledge and with a concern for environmental issues. Secondly, he is aware that theological thinking has become a series of cliches that now needs to be held up to careful study.However most importantly, Welker finds new ways of thinking about creation. Welker structures the writing in a way which enables it to be forthcoming to the reader. Due to the fact that theology can be such a difficult issue for some, being written in a coherent and precise way is exactly what was needed of his writing. Welker’s concerns with the issue are made fairly evident. Through his writing he shows a love for the subjects he discusses, which is highlighted through his deep and thoughtful thinking.With this careful attention to det ail, it backs up the fact that Welker found it very important that he paid attention to detail all the way through the book. In the article, Welker believes the ways in which â€Å"bourgeois theism† has understood creation as a one-sided act of an uplifting God in a single act of lonely sovereignty. Welker suggests that in Genesis 1-2, the â€Å"normative† texts on the subject, such transcendence is not what is offered.Rather, creation is â€Å"the construction of associations of interdependent relations,† a formation and protection of interactions among creatures. From this, two other fresh theses emerge. First, the individual is engaged â€Å"in the activity of separating, ruling, producing, developing and reproducing itself,† that is, in the very actions and functions usually assigned to God. The person is an active agent in the processes of creation.Second, God who presides over the process of creation not only acts, but also reacts to the initiatives taken by the individual. These sorts of statements of course sound strange in the midst; but it is exactly Welker's point that such classical thought has operated with assumptions and categories that are at some remove from the affirmations of the text. From this principle, Welker considers in turn a series of issues including natural revelation, angels, image of God and human dominion, and sin and fall.Welker's small book, is reflective of his larger research program, a claim that theological work now is called and pushed beyond conventional categories with which the church has grown comfortable. The move beyond will much more likely permit theology to make thoughtful contributions that will be taken seriously in other disciplines that now may be the engaged dialogue partners of theology. This is likely to be his main reason for writing the book – his passion for the issues that it involves. References Welker, Michael. Creation and Reality. Fortress Press: Minneapolis, 1999 .

Eleanor, Queen of Castile (1162 - 1214)

Eleanor, Queen of Castile (1162 - 1214) Eleanor Plantagenet, born in 1162,   was the wife of Alfonso VIII of Castile, daughter of Henry II of England and  Eleanor of Aquitaine, sister of kings and a queen; mother of several queens and a king. This Eleanor was the first of a long line of Eleanors of Castile. She was also known as  Eleanor Plantagenet, Eleanor of England, Eleanor of Castile, Leonora of Castile, and Leonor of Castile. She died on October 31st, 1214.   Early Life Eleanor was named for her mother, Eleanor of Aquitaine. As a daughter of Henry II of England, her marriage was arranged for political purposes. She was paired with King Alfonso VIII of Castile, betrothed in 1170 and married sometime before September 17, 1177, when she was fourteen. Her full siblings were William IX, Count of Poitiers; Henry the Young King; Matilda, Duchess of Saxony; Richard I of England; Geoffrey II, Duke of Brittany;  Joan of England, Queen of Sicily; and John of England. Her older half-siblings were  Marie of France  and  Alix of France Eleanor as Queen Eleanor was granted control in her marriage treaty of lands and towns so that her own power was nearly as much as her husbands. The marriage of Eleanor and Alfonso produced a number of children. Several sons who were, in turn, expected heirs of their father died in childhood. Their youngest child, Henry or Enrique, survived to succeed his father. Alfonso claimed Gascony as part of Eleanors dowry, invading the duchy in his wifes name in 1205, and abandoning the claim in 1208.    Eleanor wielded considerable power in her new position.   Ã‚  She was also a patron of many religious sites and institutions,  including Santa Maria la Real at Las Huelgas where many in her family became nuns.   She sponsored troubadours to court.  She helped arrange the marriage of their daughter  Berenguela  (or Berengaria) to Leons king. Another daughter, Urraca, was married to the future king of Portugal, Alfonso II; a third daughter, Blanche or Blanca, was married to the future King Louis VIII of France; a fourth daughter, Leonor, married the king of Aragon (though their marriage was later dissolved by the church). Other daughters included Mafalda who married her sister Berenguelas stepson and Constanza who became an  Abbess. Her husband appointed her as ruler with their son upon his death, and also appointed her executor of his estate.   Death Although Eleanor thus became the regent for her son Enrique on her husbands death, in 1214 when Enrique was only ten, Eleanors grief was so great that her daughter Berenguela had to handle the burial of Alfonso. Eleanor died on October 31st, 1214, less than a month after Alfonsos death, leaving Berenguela as her brothers regent. Enrique died at age 13, killed by a falling roof tile. Eleanor was the mother of eleven children, but only six survived her: Berenguela  (1180 - 1246) - she married Conrad II of Swabia but the marriage contract was annulled. She married Alfonso IX of Leon, but that marriage was dissolved on grounds of consanguinity.   She became regent for her brother Enrique (Henry) I, and became Queen of Castile in her own right when he died in 1217. She abdicated right after that, and her son Ferdinand III of Castile brought together Castile and Leon.Sancho (1181 - 1181) - briefly heir to Castile, died at three monthsSancha (1182 - 1185)Enrique (1184 - 1184?) - heir during his very short life - there is some doubt that this child existed.Urraca - Urraca of Castile, Queen of Portugal (1187 - 1220), married to Afonso II of Portugal.Blanca -  Blanche of Castile, Queen of France (1188 - 1252), married the future Louis VIII of France, crowned Queen in 1223. She served as regent of France after Louis died and before their son was of age.Fernando (1189 - 1211). Died of a fever, heir to the throne at that time.Mafalda (11 91 - 1211). Betrothed to Ferdinand of Leon, stepson of her sister Berenguela. Constanza (1195 or 1202 - 1243), became a nun at Santa Maria la Real at Las Huelgas.Leonor - Eleanor of Castile (1200 or 1202 - 1244): married James I of Aragon but separated 8 years later, with consanguinity as the grounds.Enrique I of Castile (1204 - 1217). He became king in 1214 when his father died; he was only 10. He died three years later, struck by a tile that fell from a roof.

About the Tallest Building in the World

About the Tallest Building in the World Tall buildings are everywhere. Since it opened in 2010, the Burj Khalifa in Dubai, United Arab Emirates, has been considered the tallest building in the world, BUT... Skyscrapers are being built all around the world. The measured height of new skyscrapers seems to rise every year. Other Supertall and Megatall buildings are on the drawing board. Today the tallest building is in Dubai, but soon the Burj may be second tallest or third or further down the list. What is the tallest building in the world? It depends on who does the measuring and when its built. Skyscraper buffs disagree on whether features like flagpoles, antennae, and spires should be included when measuring building height. Also under dispute is the question of what, exactly, is the definition of a building. Technically, observation towers and communications towers are considered structures, not buildings, because they are not habitable. They do not have residential or office space. Here are the contenders for the worlds tallest: 1. Burj Khalifa It opened on January 4, 2010, and at a soaring 828 meters (2,717 feet), the Burj Khalifa in Dubai is now considered the worlds tallest building. Keep in mind, however, that these statistics include the skyscrapers enormous spire. 2. Shanghai Tower When it opened in 2015, the Shanghai Tower wasnt even close to the height of Burj Dubai, but it readily slipped into place as the second tallest building in the world at 632 meters (2,073 feet). 3. Makkah Clock Royal Tower Hotel The city of Mecca in Saudi Arabia jumped on the skyscraper bandwagon with the 2012 completion of the Fairmont Hotel in the Abraj Al Bait Complex. At 601 meters (1,972 feet), this towering multi-use building is considered the third tallest in the world. The 40 meters (130 feet) four-faced clock atop the tower announces daily prayers and can be seen 10 miles away from this holy city. 4. Ping An Finance Center Completed in 2017, PAFC is yet another skyscraper to be built in Shenzhen, China- China’s first Special Economic Zone. Since 1980, the population of this once-rural community has increased by millions of people, millions of dollars, and millions of square feet of vertical space. At 599 meters high (1,965 feet), its roughly the same height as the Makkah Clock Royal. 5. Lotte World Tower Like PAFC, the Lotte was also completed in 2017 and designed by Kohn Pedersen Fox Associates. It will be in the top 10 highest buildings for a while, at 554.5 meters (1,819 feet). Located in Seoul, Lotte World Tower is the tallest building in South Korea and third tallest in all of Asia. 6. One World Trade Center For a while it was thought that the 2002 plan for Freedom Tower in Lower Manhattan easily would become the worlds tallest building. However, security concerns led designers to scale down their plans. The design of One World Trade Center changed many times between 2002 and when it opened in 2014. Today it rises 541 meters (1,776 feet), but much of that height is in its needle-like spire. The occupied height is a mere 386.6 meters (1,268 feet)- Willis Tower in Chicago and the IFC in Hong Kong are taller when measured in occupied height. Yet, in 2013 the design architect, David Childs, argued that the 1WTC spire was a permanent architectural feature, whose height should be included. The Council on Tall Buildings and Urban Habitat (CTBUH) agreed and ruled that 1WTC would be the third tallest building in the world when it opened in November 2014. Although 1WTC may be New Yorks tallest building for a long time, it already has slipped in global ranking- but so will most of todays completed skyscrapers. Its story will always be included in books about skyscrapers. 7. Guangzhou CTF Finance Centre Another Kohn Pedersen Fox-designed Chinese skyscraper, the Chow Thai Fook Finance Centre in the port city of Guangzhou rises 530 meters (1,739 feet) above the Pearl River. Completed in 2016, it is the third tallest skyscraper in China, a country gone wild with building tall in the 21st century. 8. The Taipei 101 Tower Measuring 508 meters (1,667 feet) tall, the Taipei 101 Tower in Taipei, Taiwan was widely considered the worlds  tallest building when it opened back in 2004. But, like the Burj Dubai, the Taipei 101 Tower gets much of its height from a huge spire. 9. Shanghai World Financial Centre Yes, this is the skyscraper that looks like a giant bottle opener. The Shanghai Financial Centre still turns heads, but not only because its more than 1,600 feet high. Its been in the top 10 list of worlds tallest buildings since it opened in 2008. 10. International Commerce Centre (ICC) By 2017, five of the top 10 tallest buildings were in China. The ICC Building, like most of the new skyscrapers on this list, is a multi-use structure that includes hotel space. Built between 2002 and 2010, the Hong Kong building, at 484 meters (1,588 feet) high, will surely slip from the worlds top 10 list, but the hotel will still provide great views! More From the Top 100 Petronas Twin Towers: At one time the Petronas Twin Towers in Kuala Lumpur, Malaysia, were described as the tallest buildings in the world at 452 meters (1,483 feet). Today they dont even make the top 10 list. Once again, we should look upward- Cesar Pellis Petronas Towers get much of their height from spires and not from usable space. Willis Tower: If you count only habitable space and measure from the sidewalk level of the main entrance to the structural top of the building (excluding flagpoles and spires), then Chicagos Sears Tower (Willis Tower), built in 1974, still ranks among the tallest buildings in the world. Wilshire Grand Center: Up until now, New York City and Chicago have been the two cities to dominate skyscraper height in the U.S. Not anymore. In 2014, the City of Los Angeles changed an old 1974 local rule that mandated rooftop landing pads for emergency helicopters. Now, with a new fire code and construction methods and materials that mitigate earthquake damage, Los Angeles is looking up. The first to rise is the Wilshire Grand Center in 2017. At 335.3 meters (1,100 feet), its on the list of top 100 worlds tallest buildings, but L.A. should be able to get higher than that. Future Contenders Jeddah Tower: In ranking the tallest, do you count buildings that are still being built? Kingdom Tower, also known as Jeddah Tower under construction in Saudi Arabia, is designed to have 167 floors above ground- at a whopping  1,000 meters (3,281 feet) high, Kingdom Tower will be more than 500 feet higher than the Burj Khalifa and more than 1,500 feet higher than 1WTC. The list of 100 future tallest buildings in the world points to 1WTC not even being in the top 20 in a matter of years. Tokyo Sky Tree: Supposing we included spires, flagpoles, and antennae when measuring building heights, it might not make sense to distinguish between buildings and towers when ranking building heights. If we rank all man-made structures, whether or not they contain habitable space, then wed have to give high rankings to the Tokyo Sky Tree  in Japan, measuring 634 meters (2,080 feet). Next in running is Chinas Canton Tower, which measures 604 meters (1,982 feet). Finally, theres the old 1976 CN Tower in Toronto, Canada. Measuring 553 meters (1,815 feet) tall, the iconic CN Tower was the worlds tallest for many years. Source 100 Tallest Completed Buildings in the World by Height to Architectural Top, Council on Tall Buildings and Urban Habitat, https://www.skyscrapercenter.com/buildings [accessed October 23, 2017]

Effects of Loss Aversion Research Paper Example | Topics and Well Written Essays - 1000 words

Effects of Loss Aversion - Research Paper Example This gives an explanation of curvilinear shape of prospect theory. The same philosophers argue that people prefer risks to exposing themselves to losses. This theory also explains sunk cost theory. The theory applies that, when one lose $100, he will be more satisfied than a person who losses $100 windfall. In reference to marketing, we make use of trial periods or rebates with the aim of taking advantage of the tendency of the buyers. This is to value the gods more than the incorporation in the status quo (Kahneman, Knetsch, & Thaler 10). It is crucial note that, despite the fact that transactions are framed on losses or gains, is significant to have the following calculation. Is there a discount or a surcharge? Change in price is differently framed and has impacts on loss aversion. In reference traditional economist, loss aversion together with other endowment effect is irrational. This is the reason why they ate highly essential in the field of behavioral finance and marketing. Th is effect was demonstrated together with other effects in a customer reaction study, which related insurance policies and price changes. From the study, they found that prices raises customer reaction twice in case of its alteration (Kahneman, Knetsch, & Thaler 10). Research question This proposal encompasses effects of loss aversion. It also contains different ideas relating to the theory. Objectives To lean all the effects and impacts of loss aversion Methodology This proposal entails ideas from different individuals. This is to ensure that the research is all rounded and is suit for further empirical studies. In reference to results from different philosophers, there is a need to apply different methodologies to ensure to enhance reliability and completeness of the research. These methodologies entail questionnaires, experiments, interviews, surveys among others. These methodologies are applied in different fields of study, in respect with their fitness. In this case, questionnai res will be applicable in instances, where there is some level of specification. The setting of questionnaires will be different in reference with the target group. Questionnaires and interviews are the key research methodologies. However, interviewing is effective in areas where the research expected is to be analyzed with some level of formality. Other methods are supplements of the above methodologies. Literature review Colin Camerer is Rea and Lela Axline professor of business economics at California institute of technology. Camerer investigates decision making with regards to psychophysical considerations. His thesis in this journal is that; St. Petersburg paradox might be explained using loss aversion without concave utility. He goes further to defend it by saying it is theoretically useful; is a principle that can explain many puzzles economically, given that it has the correct psychological foundation. This was published by the American marketing association (Kahneman, Knets ch, & Thaler 11). The author’s main interest is in finding out whether; loss aversion is an expression of fear, or a stable preference fear and properties in loss aversion. According to Camerer, prospect theory has the power to explain how people value risk. A fruitful and parsimonious alternative, to the expected theory of utility is introduced by prospect theory. It as well introduces psychophysical and perceptual perspective in thinking about money, goods and risks. In the findings is a

Marketing (Relevant to an Australian company) Essay

Marketing (Relevant to an Australian company) - Essay Example The brewery is open to the public and contains a cafà ©/restaurant. The company operates in one industry, being brewing, and in one main geographical segment, being Australia. Its Chairman is Ian Cochrane and CEO is Jason Marinko. It was founded in 2000 by a group that included directors Howard Cearns, Adrian Fini, and Nic Trimboli with a passion to make (and drink) a particular style of beer .It makes a specific style of pale ale that displays great balance of flavour and refreshment. Because of its ability to deliver a unique flavour experience the brewery has won a number of Australian International Beer Awards. It has been named Champion International Brewery (2002), Champion Australasian Brewery (2002) and the Pale Ale has been named Champion Ale (2002, 2007) and Champion Bottled Ale in 2001.1 (About Us) Macro environment Forces (Kotler,154)2 are the non controllable forces that shapes opportunities and controls threats for the business. The social, economic, legal, political and technological environment comes under this category. Australia is currently ninth3 on the World League Table for beer drinking and while low and full-strength brews were once the staple drink at all Aussie events, their popularity is waning, as theyre replaced by imported and domestic premium beers, wines and pre-mixed, ready-to-drink spirit.The beer consumption by females has gone up considerably and consumers are trading up to premium products to confirm social status. ( Low-carb beer and ready-mix bourbon top of the list for silly season drinkers,30/11/2006) As the corporate world becomes more environment conscious, there is a strong pressure on the organisations to become environment friendly. The corporates now believe in developing properties that add value to the community. In this direction,the company has plans to build a brewing facility that

Performance Evaluations Assignment Example | Topics and Well Written Essays - 750 words

Performance Evaluations - Assignment Example But if he is frustrated with his job, he will develop a negative attitude which would be reflected in his behavior and low motivation and productivity levels. Whenever a new supervisor is appointed, it is crucial to provide him training not only of his specified job position but also of the important aspects of performance management systems. Filling out a performance appraisal form is critical to the growth of each and every employee and any mistake could lead to serious consequences for him. The supervisor must be aware of every section of the performance appraisal form so that fair evaluation of each of his subordinates can be ensured. In light of this discussion, I recommend imparting a training session to Jill Best so that he can evaluate the employees fairly and with clear understanding of each constituent of the performance appraisal form. As per the rules and regulations laid down by O’Leary and law, every employee of the company has to be appraised irrespective of age, gender, race or color. I believe that you have shown good performance during the last twenty three years but it still needs be evaluated. Chances are that you might have been performing 4 in one area but we cannot be sure that this time it will remain on the same level-it can go up to 5 or come down to 3. Your consistently excellent performance can even get you to act as a mentor and leader to those who are at the beginning of their career ladder. It must be communicated via emails or brochures to all the employees of the company that they all need to undergo evaluation. Even the top most managers are evaluated by the board of directors. It doesn’t matter how long the employee is serving the company, he or she has to follow the rules and get appraised. It is the result of performance evaluation that the employee’s strengths and weaknesses are identified. If an employee is lacking knowledge in an area, training can be

The Horror of the Salem Witch Trials

The Horror of the Salem Witch Trials Delia Peterson Would you ever die for what you believe? In 1692, many people had no other choice but to do just that. The belief in magic and spells was introduced by Native American and African slaves in New England. Many who practiced this were accused of witchcraft. Salem, Massachusetts was the sight of many witch trials and perhaps the most well-known, but other villages held them too such as Andover, Massachusetts; Fairfield, Connecticut; and other places in New England (Historical Witches, n.p.). Historians have analyzed the accusations and hearings of the Salem Witch Trials, and have since observed possible causes of the hysteria. It all started when Betty Parris, the daughter of Puritan minister, Samuel Parris, and his niece, Abigail Williams, experimented with magic and witchcraft (Salem Witch, n.p.). They began twitching, screaming, and not speaking, so a doctor diagnosed the girls with being under the spell of a witch (Currie, 7-8). Samuel Parris pressured the girls to identify the perpetrator. They named Tituba, their slave, Sarah Good, and Sarah Osborn. The latter two, who were outcasts and did not attend church regularly, declared their innocence, but Good accused Osborn. Tituba originally pleaded innocent, but eventually told the officials of her dealings with the devil (Britannica School Salem witch, n.p.). What followed was a witch hunt, as the girls went on a spree of identifying witches, even pointing the finger at a former minister. Newly identified and confessed witches then turned around and named more witches. By the time the uproar had quieted down, 156 people sat in prison, charged as witches. Then trials were held by a panel of untrained judges, trying people who were forced to defend themselves without lawyers (Salem witch, n.p.). The trials took a year to complete, only stopping when accusations extended to well respected members of the community. The accused were convicted using spectral evidence, which is claims by victims that the defendants Satanic form attacked them. As, each witch testified, the victims seemed to have fits in the crowd, giving the judges enough evidence to believe that person is guilty (Britannica School Salem witch, n.p.). The judges also allowed a touch test, and if the accused persons touch stopped the victims contortions, their demonic presence was confirmed. Other forms of evidence was allowed such as examining people for witch marks and accepting gossip, hearsay, and stories (The Witchcraft, n.p.). If someone confessed (or confessed and named others), they were spared as it was thought they would receive their punishment from God. Those who declared their innocence did not have it so easy, becoming martyrs to their own sense of justice (Britannica School Salem witch, n.p.). It was thought a witch could not recite the Lords Prayer perfectly, yet an ex-minister did so but was still hanged. Using these methods, 19 people were hanged that year. An additional eight people died in prison, and one man was pressed to death by a heavy board. Over 200 townspeople were accused of being witches by the young girls between June and September of 1692. (Currie 37-38). When the accusations extended to his own wife, the governor stopped the trials and established a court that accepted only concrete evidence. There, the rest of the accused were pardoned by the governor (Britannica School Salem witch, n.p.). Historians have turned to many different reasons for so many people to believe the claims of the girls. Many believe that in transitioning from one governor to the next, Salem was in the midst of many social issues. The former governor had done nothing to stop the worsening of the hysteria, and while the new leader tried to step in and conduct fair trials, he unearthed a law causing the death penalty to be inflicted on those practicing witchcraft, a capital punishment. Betty Parriss involvement was attributed to her fear of having disobeyed the laws of her religion as her father was a minister (Salem Witch, n.p.). There is also a theory that ergotism was present in Salem during this time, and is what caused mass hysteria. Ergot grows on cereal grain, and in this case, it would have been rye which the people relied heavily on. It causes a poisoning that is most common in women and children (Ergotism, n.p.). One type of ergotism, or long term ergot poisoning causes hallucinations, delu sions, muscle contractions or convulsions, and shaking, all of which were reported in Salem. All the facts add up, and the weather at that time was warm and damp which is perfect for ergot to thrive (Ergot Theory, n.p.). There are many other theories, but no one knows for sure if any of them are the real cause of the frenzy. The accusations and trials have led to many theories about the possible reasons for the delusions in Salem around 1692. Many people wonder how the judges were able to convict so many without concrete evidence or why the governor did not stop it until it was too late. It has taught us a lot about our countrys history and about the many mistakes we made. Those trials led to the first amendment which is freedom of religion. Nowadays, the government cannot persecute anyone for what religion they practice or for what they believe. We need to respect others and their beliefs even if they are different from us. We know now that we should not be afraid to stand up for what we believe, and not conform to what society tells us because it is not always right. Work Cited Caporael, Linnda R. Ergotism: the Satan loosed in Salem. Science, 1976. science.sciencemag.org. 16 Jan. 2017. Carlson, Marc. Historical Witches and Witchtrials in North America. personal.utulsa.edu. Accessed 5 Jan. 2017. Currie, Stephen. The Salem Witch Trials. San Diego: KidHaven Press, 2002. K, Anna. Ergot Theory Could Clear Accused Witches. The Salem Journal: The Aftermath Witches Remise. 2012. people.ucls.uchicago.edu. Accessed 16 Jan. 2017. Salem Witchcraft Trials 1692. Famous American Trials. law2.umkc.edu. Accessed 16 Jan. 2017. Salem witch trials. Britannica School, Encyclopà ¦dia Britannica, 26 Jan. 2016. school.eb.com. Accessed 15 Jan. 2017. Salem Witch Trials. Research in Context, Gale, 2016. Research in Context, go.galegroup.com. Accessed 4 Nov. 2016.

Suffering in Harriet Wilsons Our Nig Essay -- essays research papers

Harriet Wilson’s Our Nig is a novel that presents the harshness of racial prejudice during the 19th century combined with the traumas of abandonment. The story of Frado, a once free-spirited mulatto girl abandoned by her white mother, unfolds as she develops into a woman. She is faced with all the abuse and torment that Mrs. Belmont, the antagonist, could subject her to. Still she survives to obtain her freedom. Through the events and the accounts of Frado’s life the reader is left with a painful reality of the lives of indentured servants. Though the novel is not told from Frado’s perspective, her story becomes more sympathizing and sentimental from a third person narrative. Wilson uses her supporting characters to express Frado’s emotions and to show her development. Through her style, the reader becomes more aware of the Belmont family and society’s prejudices through how they react to Frado’s suffering. For instance Aunt Abby, one of the more sympathizing characters, says â€Å"we found a seat under a shady tree, and there I took the opportunity to combat the notions she seemed to entertain respecting the loneliness of her condition and want of sympathizing friends† (54). While Aunt Abby makes an effort to console Frado, there is no real sympathy in her words. They are mechanical and rehearsed. Aunt Abby does not genuinely care for Frado but she does pity her situation. Unlike Aunt Abby, James offers a more sincere regard for Frado. He buys her a puppy and often protects her from his mother’s brutal thrashings. He even intends to bring her home with him to live. He does not possess the indifference of his father or the cowardice of his sister, Jane. Being one of the few characters who emits a genuine aura of concern James i... ...mont’s but is sadly disappointed by her unfortunate state in the end of the novel. Slave narratives are not meant to be uplifting but this story brings depressive reading to a whole new level. Frado’s story is one of unrelenting abuse and pain. Through Wilson’s style the reader understands every point of view and especially the views of prejudice and racism. The title â€Å"Our Nig† relates one of the most insulting realities of Frado’s existence. She was property in a sense. Her labor and her efforts were equated to those of a horse that could be broken when necessary. Frado’s encounters and relationships further distinguish this novel from other slave narratives. This story shows what society and what the human spirit is capable of. People can cause the immense suffering of others but People can also rise up from the depths of despair and overcome great obstacles.

Dental Hygienist †Reflection Paper Essay

Abstract The convoluted way in which having good oral hygiene and how much it can impact one’s body has never lost my interest. When researching, I have read it is most common to get oral cancer And/or Periodontal Disease when not taking care of one’s self. Those are just two important things to remember when taking care of you orally. I want to have a career where I can teach people to take care of themselves and to prevent from these happening. Often times, people lean more to a career that fits only one of the traits, me on the other hand, I want a career that will not only suit me for most but have an adventure. Of course when picking a career, you focus on the pay, but the big thing is to know that you will love your job. There are so many people in this world those great jobs such as Doctors, Lawyers, and Veterinarian’s and on. You hear from most that they absolutely hate their jobs. Who wants to wake up and dread to go to work? I want to wake up and be giddy to arr ive at work. It is wonderful to think you will learn about people in all ages, ethnicity, teach them about Oral Hygiene, or refresh there memories on how important it is to keep up with it. Every time I go into get a cleaning the whole Dental practice never seizes to amaze me. Everyone is so happy and helpful. You can tell they love what they do. Although, most people wonder why one person would want to spend the rest of their life working in people’s mouths, I think of it so much more than that. It is such a neat feeling knowing you can wake up excited to do what you have dreamed about your whole life. Since being a first generation college student in my family, I had no one teach me about the simplicity of education. The one thing I know is that since high school, it is something about the medical field that interested me. I took Career Explorations and it really helped what field I wanted to go for when studying in the medical field, particularly Dental Hygiene. What really caught my eye was that you get to help people and teach them.  This is one of my best interests. One of the struggles for me was not enrolling into college straight out of high school. Over the years I have looked at it as having time in researching in which career best fits me. First, you begin to look online, on how to become a Dental Hygienist, take a look on what are the first things you must do. In Arizona, there are many Community Colleges and a University that offer prerequisites and the Dental Hygiene program such as Rio Salado, Phoenix College, Carrington College and Northern Arizona University. The lowest degree you can get in this degree is an Associate’s Degree and the highest in a Bachelors degree. Hygienists typically need an Associate’s Degree in Dental Hygiene. Bachelor’s degrees in dental hygiene are also available, but are less common. A Bachelor’s or Master’s degree is usually required for research, teaching, or clinical practice in public or school health programs. High school students interested in becoming dental hygienists should take courses in biology, chemistry, and mathematics. Some Dental Hygiene programs also require applicants to have completed at least 1 year of college. Specific entrance requirements vary by school. Most schools offer laboratory, clinical, and classroom instruction. Hygienists study anatomy, physiology, nutrition, radiography, and Period ontology, which is the study of gum disease. (BLS 2014) To become a Dental Hygienist, it takes a lot of skills to be one. The important skills to have in this job is being Detail oriented, speaking, active listening, critical thinking, judgment and decisions making, compassion, patience, multitasking skills, coordination and physical stamina. In modern world, there are so many people that couldn’t stand not going to the dentist ever again. They depend on them to keep up with the oral hygiene, clean their teeth and get X-rays. From Dental Assistants to Dental Hygienists and Dentists, they are always willing to help you. People in the dentist office always advise to you how important it is to keep up with regular cleanings at least twice a year, and brush and floss your teeth daily. If you do not take care of your teeth, it could lead to bad things like oral cancer and Periodontal Disease. The Dental Hygienists are the  ones to help you prevent these things from happening. If you ask any person in this field if they enjoy their job, I know most would say yes. There is nothing more than a better feeling wake up every day knowing you are going to help someone. Although this career takes a lot of skills and education, it is worth it in the end. Most hygienists are aware that there are ‘better’ jobs out th ere that make a good amount of money, (a lot more than theirs) they would not trade it for anything else. Of course this is why it is such a growing field. This really shows that they truly love what they do. If there are any traits or skills listed above that fits you then this may be your career of choice. Over the years since researching this field, I have learned so much from it. There is good pay, they are flexible with you if you have a family and want to work part time. I think this job is perfect for anyone honestly. This is such a dynamic job to have. There are some things you must research before going into this job. How long does it take for? you to become a Dental Hygienist, what is the pay and availability in your area, and what is the total cost of the program. Although these may be stressful things to think about, but is very important to look into these things before going into this career. (ONETOONLINE, 2014) The level degree to pursue my career of choice is Associates Degree. I plan to continue to attend Glendale Community College to achieve my prerequisites and once I’m done with those, I will be attending Phoenix College for the Hygiene program. I have heard that this is one of the best schools to attend if you are looking to get a basic and quick degree in your interest. The advantages of the program is interacting with people, learning in depth about oral hygiene, and learning how to operate the X-Ray machines. The disadvantages is not knowing if it will be a promising career, hearing from stories. Although, living in Arizona, it is a great career to get into. The average earning/wages $81,470 per year ($39.17 hourly). Where I see myself in 10 years is being very happy and content with life. I can see myself a wonderful job, being married and having a family. I see that I won’t be struggling with money and not living paycheck to paycheck. It’s never a good feelin g not knowing how come up with the money for an owed bill. I also see myself living in California. It is  pricey living there, but there is so much to do there. The Dentistry field is high in demand there, so that one positive thing to think about living there. (SALARIES-BY-THE-CITY.ORG, 2014) There are many things to think about before making this step, but it is also an exciting time in your life. You are doing this to better yourself. You are picking a career that best fits you and what YOU want to do. Not what someone else wants you to do? This is the reason why I am choosing this. I have spent many years researching and now I am more than ready to begin. It is an awesome feeling that I will be helping and teaching others. Every day I go to college, I think to myself that I am a step closer in doing what I love best. And I am so excited to be going to school and pursuing my degree in Dental Hygiene. References: Dental Hygiene Program, (2014) http://www.phoenixcollege.edu/academics/programs/dental-hygiene/award/dental-hygiene-aas Summary Report for Dental Hygienists, (2014) http://www.onetonline.org/link/summary/29-2021.00 Dental Hygienists Salary and Wages, (2014) http://salaries-by-city.findthedata.org/l/7003/Dental-Hygienists Dental Hygienist Careers and Education Tracks http://www.allalliedhealthschools.com/health-careers/article/how-to-become-dental-hygienist?utm_medium=sem&utm_source=goo&utm_campaign=gen_DenHyg_ahs_gen_ns_sea_eng&utm_content=ACT-1312013-A&cid=11&KTID=54e951fc-dd0b-de88-bbb5-0000009e85f7&gclid=CLjSocH6v70CFUqUfgodNKcAMw

Introduction of Company

Introduction of Company De Famous Trading Company is a new establishment and located in Klang, Selangor. Our company was founded in July 2011 and established with a fully computerized inventory system to provide more efficient services to all the valued customers. Strict operation process, careful inspection and high quality service with competitive prices enable us to win the long term business relationships from all customers. Our aim is to become a leading supplier of stationery in the international market.We are also working to provide services to companies and be the supplying man power to many renowed universities in Selangor area. We are striving to provide better price and better service to our customers. In terms of nature business, De Famous Trading Company is always stick to the quotes on ‘Going green’ for inspiration and motivation to change. We are one of the companies who supply green stationery and office products. We select products that are environmental ly benign or have environmental advantages over the standard stationery equivalents.We have a unique range of products. Many new Green products are showcased by manufacturers in our Green catalogue before they become available to the normal office supply companies. Our company owners have gained experience in both areas before venturing into the business, including relevant areas such as managing and accounting. Our staff are knowledgeable and willing to give you advice on individual products and their wider impacts.There are five of us in the office, and the hours are flexible, so that staff can lead full lives as artists, campaigners, and occasionally normal people. We all get a say in how the company runs, and working life is generally relaxed, and has the tendency to meander into rambling discussions about deep ecology and the meaning of life. All our customers give positive feedback with our goods and serives since our establisment. We offer the best prices and discounts on eco -friendly stationery and do not charge a premium for green items.We are also a mine of information on the green office and we can untangle most of the competing environmental claims made by manufacturers. Green purchasing is an essential element in reducing the huge amount of waste generated by our disposable consumer culture, endemic in most standard offices. We aim to maintain business practices consistent with the goals of sustaining our fragile environment for future generations, within a culture that respects life and honours its interdependence. Introduction of Company Introduction of Company De Famous Trading Company is a new establishment and located in Klang, Selangor. Our company was founded in July 2011 and established with a fully computerized inventory system to provide more efficient services to all the valued customers. Strict operation process, careful inspection and high quality service with competitive prices enable us to win the long term business relationships from all customers. Our aim is to become a leading supplier of stationery in the international market.We are also working to provide services to companies and be the supplying man power to many renowed universities in Selangor area. We are striving to provide better price and better service to our customers. In terms of nature business, De Famous Trading Company is always stick to the quotes on ‘Going green’ for inspiration and motivation to change. We are one of the companies who supply green stationery and office products. We select products that are environmental ly benign or have environmental advantages over the standard stationery equivalents.We have a unique range of products. Many new Green products are showcased by manufacturers in our Green catalogue before they become available to the normal office supply companies. Our company owners have gained experience in both areas before venturing into the business, including relevant areas such as managing and accounting. Our staff are knowledgeable and willing to give you advice on individual products and their wider impacts.There are five of us in the office, and the hours are flexible, so that staff can lead full lives as artists, campaigners, and occasionally normal people. We all get a say in how the company runs, and working life is generally relaxed, and has the tendency to meander into rambling discussions about deep ecology and the meaning of life. All our customers give positive feedback with our goods and serives since our establisment. We offer the best prices and discounts on eco -friendly stationery and do not charge a premium for green items.We are also a mine of information on the green office and we can untangle most of the competing environmental claims made by manufacturers. Green purchasing is an essential element in reducing the huge amount of waste generated by our disposable consumer culture, endemic in most standard offices. We aim to maintain business practices consistent with the goals of sustaining our fragile environment for future generations, within a culture that respects life and honours its interdependence.